-
- ASICS 2025 Concepting
- Evolution of Comfort
- Gel-NYC™
- Kayano™ 30 Concepting
- Carbon Footprint Label
- Kiko Gel-Sonoma™ 15-50
- ASICS Running Club
- Thad Cockrell
- Chromatic Music
- Jillian Jacqueline
- Touma Lyric Video
- Rocket Fuel Whiskey
Contact
This is a short animated reel I created in collaboration with my art director at ASICS. The ask was to showcase the evolution of the Gel-Nimbus™ shoe overtime, from the year 1990 to the release of the Gel-Nimbus™ 27 in 2025. We collected vintage ads, old beauty shots and original sketches from each model throughout the years and brought them together in a short video that would creatively display how its design has grown and evolved, both celebrating the legacy of the product and driving sales for its newest model.