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- ASICS 2025 Concepting
- Evolution of Comfort
- Gel-NYC™
- Kayano™ 30 Concepting
- Carbon Footprint Label
- Kiko Gel-Sonoma™ 15-50
- ASICS Running Club
- Thad Cockrell
- Chromatic Music
- Jillian Jacqueline
- Touma Lyric Video
- Rocket Fuel Whiskey
Contact
During my time at ASICS I was able to work alongside the Global Creative Director and help concept the seasonal visual direction for 2025. We infused Japanese design principles—things like asymmetry, negative space, minimalism, bokashi (soft gradients) and wako (soft light) into our brand collateral. Our concepts and designs were then taken and adapted into 3D spatial designs that spanned everything from in-store signage to wall shoetalkers and window displays. These concepts eventually came to their full fruition inside ASICS stores worldwide and beyond. Select agencies also took our concepts and used those to create video ad campaigns and digital assets for the ASICS 2025 season.