Gel-Kayano™ 30 ConceptingCo-Creative Direction, Campaign Concepting
I got to assist in concepting the creative direction for the Gel-Kayano™ 30 tech campaign—a campaign for a shoe designed to provide both comfort and stability for its runners. The challenge was how to effectively go about representing both tech qualities (comfort and stability) in an visually creative way. I used a number of AI tools to first develop a conceptual moodboard and presentation (primarily using DALLE2), which was then pitched to my creative director and to the agency that ultimately brought our vision to life through the campaign tech video featured below.