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- ASICS 2025 Concepting
- Evolution of Comfort
- Gel-NYC™
- Kayano™ 30 Concepting
- Carbon Footprint Label
- Kiko Gel-Sonoma™ 15-50
- ASICS Running Club
- Thad Cockrell
- Chromatic Music
- Jillian Jacqueline
- Touma Lyric Video
- Rocket Fuel Whiskey
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At ASICS, I contributed to multiple SportStyle and lifestyle campaigns by shaping social strategy and producing adaptable assets across all digital platforms. Featured here is the Gel-NYC™—one of ASICS’ best-selling lifestyle sneakers—and a representative example of the campaign toolkit assets I created, ranging from email designs to social content and e-commerce digital media.