Carbon Footprint Label — helloimcaseyw.com

ASICS Carbon Footprint Label

Icon Design, Brand Initiative

Sustainability is a core pillar at ASICS, and I had the privilege of being tasked with designing the flagship icon used to represent the carbon footprint of each sustainable product. This icon appeared across all consumer touchpoints—from sockliners and shoeboxes to video content and digital platforms. It played a key role in advancing ASICS’ sustainability initiative by informing consumers effectively and reinforcing the brand’s commitment to reducing its environmental impact.

CWCO® Studio

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