ASICS Carbon Footprint LabelLogo Icon Design, Brand Initiative
Sustainability is a core pillar at ASICS, and I had the privilege of being tasked with concepting and designing the flagship icon used to represent the carbon footprint of each sustainable product. This icon appeared across all consumer touchpoints—from sockliners and shoeboxes to video content and global digital platforms, and was customized individually for each product it was featured on. It played a key role in advancing ASICS’ sustainability initiative by informing consumers effectively and reinforcing the brand’s commitment to reducing its environmental impact, and continues to do so today.
Design, Animation: Casey Williams
Creative Direction: Justin Hays
Add’l Art Direction: Chelsea Flaherty