C^®

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• Gel-Kayano™ 30 Concepting
• Evolution of Comfort Reel
• Gel-NYC™
  
• ASICS 2025 Concepting
• ASICS Carbon Footprint Label
  
• Kiko Gel-Sonoma™ 15-50
  
• Noosa Tri™ TikTok Campaign
  
• ASICS Running Club
• Thad Cockrell
  
• Jillian Jacqueline
  
• Touma Lyric Video
  
• Madi Diaz Phantom Album
  
• Jessy Wilson Album Teaser
  
• Rocket & Lace
  
• Assorted Works
  
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About
Contact

ASICS Running Club Logo & Landing Page DesignLogo Design, Branding, Landing Page Design
As one of my first projects at ASICS, I was asked to design a new logo mark for the official ASICS Running Club. After several iterations, we landed on a mark that reflects the ASICS design philosophy—minimal and clean with an emphasis on immediate brand recognition. By incorporating the same indigo used by the ASICS Runkeeper app and brand, the final mark created an effective visual bridge between both the digital and real life, community-driven aspects of running.

® Casey Williams 

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