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- ASICS 2025 Concepting
- Evolution of Comfort
- Gel-NYC™
- Kayano™ 30 Concepting
- Carbon Footprint Label
- Kiko Gel-Sonoma™ 15-50
- ASICS Running Club
- Thad Cockrell
- Chromatic Music
- Jillian Jacqueline
- Touma Lyric Video
- Rocket Fuel Whiskey
Contact
As one of my first projects at ASICS, I was asked to design a logo for the ASICS Running Club Singapore Chapter. After several iterations, we landed on a mark that reflects the ASICS design philosophy—minimal and clean with an emphasis on immediate brand recognition. By incorporating the same indigo used by the ASICS Runkeeper app and brand, the final mark created an effective visual bridge between both the digital and real life, community-driven aspects of running.