C^®

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• Gel-Kayano™ 30 Concepting
• Evolution of Comfort Reel
• Gel-NYC™
  
• ASICS 2025 Concepting
• ASICS Carbon Footprint Label
  
• Kiko Gel-Sonoma™ 15-50
  
• Noosa Tri™ TikTok Campaign
  
• ASICS Running Club
• Thad Cockrell
  
• Jillian Jacqueline
  
• Touma Lyric Video
  
• Madi Diaz Phantom Album
  
• Jessy Wilson Album Teaser
  
• Rocket & Lace
  
• Assorted Works
  
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About
Contact

Rocket & Lace
Logo Design, Merch Design

I created the logo for Rocket & Lace, a small fashion brand that blends feminine details with a bit of Nashville edge. The goal was to design something that felt stylish but not overly polished — something that could live on a boutique hang tag or a worn-in tee. The final mark made its way onto a limited run of shirts, which were sold in several local boutiques in and throughout Nashville, Tennessee.

Photography by Cedrick Jones

® Casey Williams 

© Copyright 2025

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