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• Gel-Kayano™ 30 Concepting
• Evolution of Comfort Reel
• Gel-NYC™
  
• ASICS 2025 Concepting
• ASICS Carbon Footprint Label
  
• Kiko Gel-Sonoma™ 15-50
  
• Noosa Tri™ TikTok Campaign
  
• ASICS Running Club
• Thad Cockrell
  
• Jillian Jacqueline
  
• Touma Lyric Video
  
• Madi Diaz Phantom Album
  
• Jessy Wilson Album Teaser
  
• Rocket & Lace
  
• Assorted Works
  
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Madi Diaz Phantom Album Design
Album Package Art Direction & Design, Single Art Design

I designed the full album packaging for Madi Diaz’s 2014 release Phantom (released on Nettwerk Records), including the vinyl edition and three accompanying remix singles for her dark, shimmering track “The Other Side”. The artwork reflects the album’s pop-forward energy, vibrant neon tones (a la James Turrell) and bold, dreamlike visuals. I also had the opportunity to work with with Neil Krug’s photography and visuals (Lana Del Rey, Tame Impala, A$AP Rocky)—whose psychedelic imagery brought an otherworldly edge to the project.

® Casey Williams 

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