Evolution of Comfort Animated ReelAnimation, Motion Design
This is a short animated reel I created in collaboration with my art director at ASICS. The ask was to showcase the evolution of the Gel-Nimbus™ shoe over time, from the year 1990 to the release of the Gel-Nimbus™ 27 in 2025. We collected vintage ads, old beauty shots and original sketches from each model throughout the years and brought them together in a short video that would creatively display how its design has grown and evolved, both celebrating the legacy of the product and driving sales for its newest model.
Design, Animation: Casey Williams
Art Direction: Chelsea Flaherty
® Casey Williams © Copyright 2026