Journeys | SS26 Seasonal Campaign Art DirectionSeasonal Art Direction, Design
For Journeys' Spring and Summer ‘26, I had the pleasure of art directing the design campaign from end to end, concepting the look and feel and designing alongside my team whenever needed. For this season we packed our bags, hit the road, and let adventure lead the way on this summer-laden, music inspired road trip. Inspired by travel journals, hand-made souvenirs, layered collages, and the kinds of keepsakes you collect along the way, we built a colorful campaign full of personality and discovery. Pops of Journeys' signature green were sprinkled throughout to keep the brand front and center, creating a visual thread that carried across every touchpoint. From media screens, signage and TVs in-store to e-commerce, email and social—the final result felt playful, nostalgic, and full of the excitement that comes with seeing where the road takes you (and beyond).
Art Direction, Campaign Design: Casey Williams
Designers: Delaney Dietrick, Leanna Massengille, Joseph Falconberry, Maya Goosman, Quinlan Williams, Nicole Judd
Motion Design: Matthew Page, Daria Alekhina
Copywriting: Delaney Jobe
Creative Direction: Nicole Bird
In-Store Media Screens and JTV Video
E-Commerce Brand Banners + Inline Spots
Other Large Format In-Store | OOH Graphics
Various In-Store Signage
Seasonal Stickers
Email + E-Commerce Design
Social
In-Store JTV Video
For an extended look into the process, click to view the
seasonal guidelines I developed for the creative team here.